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Youtube Search Stories: Yet Another Defeat to Microsoft!

Google yet another defeat to BingAnother article dedicated to Google’s excellence. Man, they should just hire me for their brand ambassador or something. But seriously, as always, Google has once again struck my ‘Get Impressed’ button with yet another example of their simple and sweet internet marketing strategy. Something their rival Microsoft could never have been able to think of, I believe. While Microsoft was busy trying to convince people to experience the power of Bing with their frenzy, dramatic and somewhat exaggerated (don’t get me wrong – I liked their ads but c’mon, when does THAT happen?!) search overload syndrome ads, Google decided to go viral using the most effective marketing tool ever: engage!

Youtube search stories allow the audience to go ballistic with their imagination and create any kind of search stories. You get to choose your own theme of the story; select your own music and the tool will make a high quality video for you at the end. All this for free.

What’s in it for Google, then? Well, as people gleefully play with the tool and create unlimited videos, we see Google very tactfully being promoted as the search engine ‘where you can find absolutely anything in the world’. Every video you create becomes a proof of that. Every video markets Google because that is the search engine being used in all of the videos. And the topping on the cake is that Google does not get to be the one to say claim this. It is the users, in fact, who through their weird stories (ugh, you gotta see some of them) are marketing Google even if it’s not their top preferred search engine. No expensive ads, no marketing campaign – just a little investment on the development of the tool and there you go! You and I become the ones, as we create, upload and share stories, to go about doing all the advertising for Google. This is what I call strategic marketing!

I’ve also tried my hand at the tool and this is what I came up with. Let me know what you think of it. 🙂

In the end, let me ask you. What do you think of this kind of marketing? Would you consider it as an effective strategy? Also, tell me if you’ve tried the Youtube Search Stories tool? How was the experience?


Google’s New Background Option!



Google rolled out the first of a set of backgrounds by noted artists on Thursday, promoting a new feature that lets users add their own photos as the search page’s backdrop. Microsoft is not impressed!

The feature was first announced last week. Users were greeted by a rolling set of images from a list of contemporary artists that will include Dale Chihuly, Jeff Koons and Tord Boontje. The page also will feature photos from National Geographic.

The images were scheduled to appear as default backgrounds through Friday morning.

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