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Turn Your Customers Into Your Brand Advocates With Less Money

Chocolate Chip CookiesWant to make your girl happy? Buy her a flower or some heart-shaped chocolates but unexpectedly. Post a ‘Miss You’ note on her Facebook Timeline. Loosen the tight cap of a jar for her before she even asks you. Take care of her small needs and trust me, she’ll be yours to keep forever.

It’s the small things that matter. The same applies in businesses. You don’t need to spend too much to delight your customers. Offer small treats but do it diligently and when the customer least expects it. On a busy day, for instance, present your customers a free dessert to go with their cup of coffee – you know, a small cookie or a fudge cake. If that’s too much, give them a chewing gum or a candy bar when they’ve made the purchase. People love free stuff – and free gifts, even if they don’t really use them.

This is possible even if you deal in service industry. A 2%-5% discount on price when the client had not even demanded it; an additional service (e.g. basic on-site SEO of their website) or even a free (but sincere) advice to your client can even do the trick – anything that helps increase productivity of your client. Remember, the idea is to delight your customer – catch him by surprise. It’s safe to say such treats act as bait to hook your clients and make them come back for more but it also results in turning them into your brand advocates. And what happens when a customer becomes your brand ambassador? Yup, didn’t think I’d need to answer that.


Can Thought Outlive Body?

Human being comes into this world, lives his life; eats, drinks, nurtures wild ideas and desires in his mind. And then one day, he dies. In other words, he comes from non-existence to the existence and then again returns back to non-existence. His soul leaves him, his body perishes, his heart, his lungs, his mind –and so, his thoughts too. Or do they?

Why Nobody Comments?

Why Nobody CommentsDo you recognize this feeling when you separate out a few good hours of of your ‘precious’ time trying to write a good content; putting it up on your blog; waiting anxiously for comments…and like, receiving absolutely none after a painful wait of whole week? Or, when you post a funny video on Facebook and expect people to comment; and then, nobody comments? Aargh, yeah, I know it too.

But let me tell you something that might cheer you up. Commenting is not the only determinant to measure the performance of your social media campaign. Yeah sure, it makes you feel good. But sometimes, you need to look deeper into statistics. For example, people like me (who use Firefox browser) bookmark the page if they happen to find the content useful or interesting. So when you visit a page from your bookmark, Google Analytics counts it as direct traffic. Checking the percentage of the source of traffic, hence, also becomes important. Plus, you’ll need to see the number of readers’ subscriptions to your blog. If it’s increasing, it’s an automatic indication that people like what you write.

Here’s another thing. If you happen to be a regular reader of Mashable, you might have noticed that most comments that people make there are negative ones. There are, of course, people who appreciate the writer or add something to it; yet, the majority of them are the ones who most likely disagree with the content or simply make fun of it. It can be said then that most people comment back when they want to criticize you or differ to your what you’ve written. And while I personally think this adds spice to your content, it also drives home a point that people don’t comment if they generally agree to your article or like it.

That being said, if you’re not getting any comments or even ‘likes’ on any blog posts, and your readers’ subscriptions or RSS Feeds are also not growing then this can mean red siren and you probably need to take some immediate action.

Youtube Search Stories: Yet Another Defeat to Microsoft!

Google yet another defeat to BingAnother article dedicated to Google’s excellence. Man, they should just hire me for their brand ambassador or something. But seriously, as always, Google has once again struck my ‘Get Impressed’ button with yet another example of their simple and sweet internet marketing strategy. Something their rival Microsoft could never have been able to think of, I believe. While Microsoft was busy trying to convince people to experience the power of Bing with their frenzy, dramatic and somewhat exaggerated (don’t get me wrong – I liked their ads but c’mon, when does THAT happen?!) search overload syndrome ads, Google decided to go viral using the most effective marketing tool ever: engage!

Youtube search stories allow the audience to go ballistic with their imagination and create any kind of search stories. You get to choose your own theme of the story; select your own music and the tool will make a high quality video for you at the end. All this for free.

What’s in it for Google, then? Well, as people gleefully play with the tool and create unlimited videos, we see Google very tactfully being promoted as the search engine ‘where you can find absolutely anything in the world’. Every video you create becomes a proof of that. Every video markets Google because that is the search engine being used in all of the videos. And the topping on the cake is that Google does not get to be the one to say claim this. It is the users, in fact, who through their weird stories (ugh, you gotta see some of them) are marketing Google even if it’s not their top preferred search engine. No expensive ads, no marketing campaign – just a little investment on the development of the tool and there you go! You and I become the ones, as we create, upload and share stories, to go about doing all the advertising for Google. This is what I call strategic marketing!

I’ve also tried my hand at the tool and this is what I came up with. Let me know what you think of it. 🙂

In the end, let me ask you. What do you think of this kind of marketing? Would you consider it as an effective strategy? Also, tell me if you’ve tried the Youtube Search Stories tool? How was the experience?

5 Things About SEO

Top Five SEO Reasons

ZunnU: Hey Asmi, do you know what are the five basic things ’bout SEO?

Asma: Ummm, well there are quite many! which ones are you talkin’ about?

ZunnU: The top ones. Jus’ make a wild guess 😉

Asma: Ahan! okay, lemme jus’ try…

  1. It is not an instant drink
  2. Ir requires a lot of research
  3. It requires careful planning
  4. It is an on-goin’ thing. Its not one person’s effort
  5. Rules of the game keeps changing

If you liked the reasons that Asmi gave here, you can download this  presentation by clicking on the following link:

Five Things About SEO

Greetings World!

I’m Asma and I’m a marketing professional. I’m working as Internet Markeing Specialist at UltraSpectra.

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