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The following is a list of all entries from the Marketing category.

Turn Your Customers Into Your Brand Advocates With Less Money

Chocolate Chip CookiesWant to make your girl happy? Buy her a flower or some heart-shaped chocolates but unexpectedly. Post a ‘Miss You’ note on her Facebook Timeline. Loosen the tight cap of a jar for her before she even asks you. Take care of her small needs and trust me, she’ll be yours to keep forever.

It’s the small things that matter. The same applies in businesses. You don’t need to spend too much to delight your customers. Offer small treats but do it diligently and when the customer least expects it. On a busy day, for instance, present your customers a free dessert to go with their cup of coffee – you know, a small cookie or a fudge cake. If that’s too much, give them a chewing gum or a candy bar when they’ve made the purchase. People love free stuff – and free gifts, even if they don’t really use them.

This is possible even if you deal in service industry. A 2%-5% discount on price when the client had not even demanded it; an additional service (e.g. basic on-site SEO of their website) or even a free (but sincere) advice to your client can even do the trick – anything that helps increase productivity of your client. Remember, the idea is to delight your customer – catch him by surprise. It’s safe to say such treats act as bait to hook your clients and make them come back for more but it also results in turning them into your brand advocates. And what happens when a customer becomes your brand ambassador? Yup, didn’t think I’d need to answer that.

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Did You Get Your Free Hug Today?

Did you get your free hug today?

Free Hug Pass

So, I entered the campus today and one of my dear students greeted me with a very warm, cuddly hug that took me completely by surprise. She then handed me a pass that read ‘Free Hugs’ and told me that they’re passing these around the college so anyone who gets a hug needs to pass it to somebody else. OK, that sounds like a hefty job there!

But I immediately realized something: moods are contagious. I had come to college daydreaming about my nice cozy bed with its nice comfy blanket embracing the ultimately nice and merry Asma (sigh!)- when this single but beautiful hug simply transformed my mood. I went to class cheerful, hugged another student on the way, gave her the ‘Free Hug’ pass, and didn’t even mind the students whispering in the back when I was giving my lecture in the class.

And it got me thinking: Marketing is all about giving free hugs. It is about being the reason to transform your customer’s mood from grouchy to happy. And this doesn’t come from a forceful smile hiding the gritted teeth just because your badge says ‘You’ll get a free coffee if I’m not smiling’. This comes from the internal motive, the drive to really put an impact on somebody’s life. Of course, the responsiblity of instilling this drive in the employees lies with the company, particularly for jobs like customer services representatives. Why the need? Well, in the end, a happy customer is a spending customer!  So, if you’re all sullen and grouchy, chances are you will infect your customer with this virus (aka Emotional Contagion); meaning, you might have just lost a customer who would prefer going to your competitor just because they are generally more enthusiastic and make her feel good.

Don’t lose your customers and give them a free hug today.


Youtube Search Stories: Yet Another Defeat to Microsoft!

Google yet another defeat to BingAnother article dedicated to Google’s excellence. Man, they should just hire me for their brand ambassador or something. But seriously, as always, Google has once again struck my ‘Get Impressed’ button with yet another example of their simple and sweet internet marketing strategy. Something their rival Microsoft could never have been able to think of, I believe. While Microsoft was busy trying to convince people to experience the power of Bing with their frenzy, dramatic and somewhat exaggerated (don’t get me wrong – I liked their ads but c’mon, when does THAT happen?!) search overload syndrome ads, Google decided to go viral using the most effective marketing tool ever: engage!

Youtube search stories allow the audience to go ballistic with their imagination and create any kind of search stories. You get to choose your own theme of the story; select your own music and the tool will make a high quality video for you at the end. All this for free.

What’s in it for Google, then? Well, as people gleefully play with the tool and create unlimited videos, we see Google very tactfully being promoted as the search engine ‘where you can find absolutely anything in the world’. Every video you create becomes a proof of that. Every video markets Google because that is the search engine being used in all of the videos. And the topping on the cake is that Google does not get to be the one to say claim this. It is the users, in fact, who through their weird stories (ugh, you gotta see some of them) are marketing Google even if it’s not their top preferred search engine. No expensive ads, no marketing campaign – just a little investment on the development of the tool and there you go! You and I become the ones, as we create, upload and share stories, to go about doing all the advertising for Google. This is what I call strategic marketing!

I’ve also tried my hand at the tool and this is what I came up with. Let me know what you think of it. 🙂

In the end, let me ask you. What do you think of this kind of marketing? Would you consider it as an effective strategy? Also, tell me if you’ve tried the Youtube Search Stories tool? How was the experience?


5 Things About SEO

Top Five SEO Reasons

ZunnU: Hey Asmi, do you know what are the five basic things ’bout SEO?

Asma: Ummm, well there are quite many! which ones are you talkin’ about?

ZunnU: The top ones. Jus’ make a wild guess 😉

Asma: Ahan! okay, lemme jus’ try…

  1. It is not an instant drink
  2. Ir requires a lot of research
  3. It requires careful planning
  4. It is an on-goin’ thing. Its not one person’s effort
  5. Rules of the game keeps changing

If you liked the reasons that Asmi gave here, you can download this  presentation by clicking on the following link:

Five Things About SEO



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